My work covers a wide scope including and not limited to art direction, branding, motion graphics, event identities, invitations, menu cards, displays, visual merchandising, promotional signage, posters, barricades, BTL and ATL advertisements (digital and print), brochures, catalogues, look-books, direct mailers, production of special printed materials, packaging, gifting, overseeing photoshoots, creating 2D rendering for production and/or presentation purposes and more. The below is just a small sampling of the large amount of projects I have worked on.  If you’d like to inquire about anything please contact me directly @ jlapidus3@gmail.com.

Fall 2020 Campaign for David Yurman inspired by the stained glass artist Brian Clarke.

The Swarovski Star 2018 at Rockefeller Center designer by renowned architect, Daniel Libeskind.

Digital campaign for L’Oreal Paris including logo design, custom animation for social media and website banners for lorealparisusa.com and YouTube.

Custom handwritten animation for David Yurman Valentine’s Day Campaign and Instagram stories.

MASS Beverly design showcase in Los Angeles. A bespoke entry way moment was designed that featured a intricate crystal pattern and custom typography produced in a 3D LED lit crystal panel. Custom signage, collateral, window and wall decals we designed and produced throughout the showcase.

Custom visual displays designed and produced for the CFDA Fashion Awards along with digital invitations and press kit collatoral for the event.

Supreme celebrates their 25th anniversary using Swarovski Crystals for a collection of signature box logo tees and hoodies. I created the artwork for custom transfers to be created for the sparkling box logo, using over 1,200 crystals.

Art Direction and image creation for a social media beauty campaign.

Editorial photoshoot concept and look book for the Atelier Swarovski AW18 Collection.

Art direction for new photography concepts and image selections for two brands under the Swarovski Lighting umbrella. 

Consumer event design for Swarovski celebrating the Swarovski on the Oscar Stage.

Event design for the grand opening of the Swarovski New York City Flagship store in Times Square.

Print advertising for Atelier Swarovski and seasonal marketing and sales materials designed for the FW17 Jason Wu Collection.

Fashion Week 2018 digital design for Swarovski design collaborations in New York Fashion Week, Milan Fashion Week, Paris Fashion Week, and London Fashion Week. Animated GIF stickers created for instagram and custom filters designed for social posts.

Large OOH advertisements and graphic developed for various projects, including a Times Square in New York City, Foxwoods Casino, and a tram car wrap in Montreal. 

Each year Bloomingdale’s invites designers to participate in a design competition to transform an item to be auctioned off to support breast cancer awareness. I designed the 2018 Everlast gloves for Swarovski, that were the 2nd highest bid behind Ralph Lauren.

30 designers were chosen to participate in a design competition to transform Phantom of the Opera masks in celebration of 30 years of the Phantom of the Opera on Broadway for the Council of Fashion Designers of America. The design was hand sketched and hand applied. The Swarovski mask was the highest overall bid and the proceeds supports the Aids Foundation and Broadway Cares.