Branding — jennifer lapidus Design

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Logo and brand identity for a fabric line, Cotton Couture. Art directed all imagery, created a custom e-commerce website , designed and produced printed marketing materials such as swatch books, lookbooks, posters, custom stationary, tissue paper and packaging.

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Created a completely new brand, Chelsea Cotton Co., for the e-commerce market in the textile industry. Designed the brand identity incorporating hand painted patterns to be used in print and digital layouts. Conceptualized a UIX layout using inspirational imagery as well as printed marketing materials to reflect the brand aesthetic. This project was for conceptual pitching purposes only.

Brand design for a bespoke gold smith, Tom Cherin. The design focused on a modern, clean and simple aesthetic developed to be used across digital and printed medias. Created an entirely new branded website on Shopify, TomCherin.com (currently under construction).

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